This is the proof, not just the pitch. Everything below is something we built and still run ourselves: the same approach, the same technology choices, the same standards we bring to client work. We build these kinds of systems for other businesses too (web platforms, automation, integrations), but client work is confidential by default, so what you see here is what we can actually show: an e-commerce brand, an AI consulting practice, and a digital media product, each built and operated end to end, not handed off after launch.
We cannot name who we build for, but we can describe how: a short conversation about the actual problem, a scope written down before anything is built, and a technology choice matched to the job rather than to whatever we happen to prefer that month. The three projects below are where we do this for ourselves first, which is also why the standards do not slip once a client is not watching. If we would not run it this way for our own product, we would not ship it this way for a client’s either.
Filigrelle
Laser-cut personalized gifts and home decor, sold through our own e-commerce shop at filigrelle.com. We built the storefront on a full e-commerce platform, with product catalog, order handling, and fulfillment running through the same system rather than a patchwork of plugins bolted together after the fact. We still run it day to day: new products, order handling, and the occasional urgent fix are ours, not outsourced. It is also where we test brand and storefront design decisions before we recommend them to anyone else: the site itself is a working example of the front-end and design work described on our What we do page.
PraxAI
Practical AI training, audits, and automation consulting at praxai.eu, for businesses that want AI built into their actual day-to-day work rather than explained to them in a slide deck. That means sitting with a team’s real workflow, finding where a model or an automation script actually saves time, and building it, not a generic course everyone gets the same version of. It draws on the same AI-automation work described on our What we do page: model integration, data and video analysis, and automation that keeps running after we leave. Because it is also our own practice, the audit and training process itself has been tested on our own workflow before it is offered to anyone else’s.
Basnira
Singularity Protocol, a guided digital meditation experience combining audio and visual design, delivered through basnira.com. It is a different kind of build from the other two: less a transactional system, more a media product that has to hold attention and mood across sound and image at the same time, and keep working reliably across devices for a stranger who has never met us. It shows the other side of what we do: not every project is a dashboard or a checkout flow. Some are closer to a piece of software that has to feel right, not just function correctly, which brings a different set of constraints to the same build process.
Have something in this range you want built? It does not need to look like any of the three above; what matters is whether it fits the way we work: scoped upfront, built by the person you talk to, and supported after launch.